The only thing more famous than tomorrow’s upcoming Super Bowl, are of course the ads. Audi of America currently has a very funny teaser ad on YouTube.
This teaser is set in a luxury prison, and features the often maligned Kenny G poking fun at himself. He plays a prison guard, whose job it is to do riot suppression. Enjoy…
Yeah, anybody calls me “Kenny Z,” I’ll f*** them up. I’ll play an E, I’ll play an E flat. They can’t touch me after that.
Regardless what you think of the G Man’s playing, you gotta admit, he can at least laugh at himself. But will our soprano-packing, smooth jazz player be able to sell Audis? Well obviously the advertising company and test audiences thought so.
However, let’s face it, it’s not directly about car sales. It’s about image and public awareness. Raising the product in the consumer’s consciousness, and then creating a link to the product that the consumer can relate to, or an image that the consumer wants to, or can identify with, that’s really what it’s all about.
Number crunching in a few months will show Audi if the privilege appeal—or whatever this particular advertising campaign is called—paid off, and translated into more units sold. In the meantime, those of us who aren’t in the market for a new Audi, can just sit back and enjoy the show.
© 2011, Helen. All rights reserved.